Purple Pig was an Australian family owned Industrial hose, fittings and rubber products manufacturer and retailer, owned by the Preston Group. I was employed to develop a new strategic marketing approach and brand positioning for the business. After delivery and establishment I took on the role of building all the marketing communications and developing and running the media channels (including a new major online channel). My day to day saw me preforming design duties on all the marketing communications - including brief creation, conceptualising, finished art and print. Below is a selection of the work created. A 100% hands on role it saw me wear many hats, however importantly offered a great deal of creative freedom in the forms of simple product photography, website development, brochure design, conceptual development and overall brand building.
CLIENT: Purple Pig Australia
AGENCY: scottdoesthat creative services
RESPONSIBILITIES: Concept Development, Copywriting, Art Direction, Finished Art, Marketing, Branding, Strategy & Product Development.
