CLIENT: Bank of New Zealand (BNZ)
AGENCY: Y&R Auckland
Field Days, New Zealand’s biggest rural event, sees over 500,000 people walk through the door over three days. The Bank of New Zealand has a large tent for bank customers to relax in and to house talks and offer information to prospective clients. This invite was sent to big bank customers inviting them to join the banks Agribusiness team to listen to a special presentation on the banks future direction. The communication was mailed out and had a real compass attached.
RESPONSIBILITIES: Concept development, Art Direction, Production and Typography.