AGENCY: Y&R Auckland | CLIENT: Telecom NZ | RESPONSIBILITIES: Concept Creation & Art Direction.
Developed to assist Telecom NZ Business Mobile Phone Customers understand their current plan might be a little restrictive, this DM piece that I conceptulised really got the call centre phones ringing and many customers breathing easy again. It also got plenty of hands clapping after a winning a few gongs in New Zealand's Art of The Envelope Awards, including runner up in show and best 45c execution.
Special thanks goes to Stacey Roper (and Copywriter Danny Brown) for helping bring the idea to life with her legendary Direct Mail art skills.
