When I studied at University (last century) the syllabus was firmly broken into two:
> Suits (Account Directors, Managers and Executives)
> Jeans (Copywriters, Art Directors, Illustrators, Finished Artists, Production).
I sat tightly in the jeans group (although jeans were quite a loose fit in the late 90s as I recall) and the subset of Copywriters. Whilst studying at uni you chose to be one of these creative types (not all of them) and learn the craft. The idea was you then try to get a job as one of these types.
Roll forward 20 plus years and that can still be the case for some, but not for many. Markers and pads have been replaced by screens and keyboards. Smart phones film and produce videos, opposed to camera's, film reels and crews. Studios lined with Macs have Art Directors sitting in them, permanently – the horror for the Studio Managers! Times have changed and I've changed with it. I've adapted. I had too. It means I can adequately fill and perform (at a high level) many of the roles creatives (and suits) need to do. And it's why I can safely say I offer full end to end creative services.
"One thing that has not changed is the power of the idea. Concept remains king. And those who are kings of the concept still rule!"
Scott Gowland. Scottdoesthat Creative Services.
Obtaining a BA in Creative Advertising greatly assisted me landing a job in advertising. As did some fine tuning at Awardschool. But it was an an Art Director, not as a copywriter, as I'd hope. This did turn out well for me as my LinkedIn Page shows. It allowed me make a career doing what I love most and getting to meet some amazing and wonderful people. Many are still my friends. As well as ply my craft working on a great number of terrific brands and inside some fun businesses. I even won a couple of Awards and played a part in helping an agency get crowned the Agency of the Year. That was a highlight.