CLIENT: Telecom Mobile NZ
AGENCY: Y&R NZ
Clever Toys was a campaign created for Telecom Mobile NZ. This campaign used a series of charming animal characters to act as the spokespeople for the different target markets in the general population who use a mobile phone. My role as an Art Director was to facilitate, execute and design the sales communications, always keeping in line with the style guide provided, for this campaign. The following pages are examples of some of the works produced.
RESPONSIBILITIES: Art Direction and conceptual development.