Purple Pig, an Australian Industrial hose, fittings and rubber products manufacturer and retailer owned a number of its own brands, one being Optima Hoses. Working for Purple Pig I was in charge of developing the Optima brand and then designing and producing all the support collateral. This included the development and execution of Sales Campaigns such as 'Optober' and launching thier new PVC Hose Range. Considerable thought went into the materialisation of B2B and End User sales materials, along with creating the brand building blocks to give this range of hoses a strong, reputable and optimum feel in the market place.
CLIENT: Optima Hoses (Purple Pig Australia)
AGENCY: scottdoesthat creative servicesRESPONSIBILITIES: Concept Development, Copywriting, Art Direction, Finished Art, Marketing, Branding, Strategy & Product Development.