Connecting New Zealanders was a campaign created for Telecom Mobile NZ. This campaign used the idea that when you are talking on the phone most people like to ‘doodle.’ These tiny drawings were the insight behind connecting New Zealanders again. Hence all the artwork created bore the signature of doodling. My job was to create a great deal of these illustrations and then implement them through the communications.
As an Art Director I was behind the design and layout of the corresponding catalogues and numerous support campaigns, which included staff incentives programs, retail point of sale executions and sales presenters that made up this advertising mix for Telecom Mobile Phones at the time.
CLIENT: Telecom Mobile NZ
AGENCY: Y&R NZ
RESPONSIBILITIES: Art Direction and Illustration.
As an Art Director I was behind the design and layout of the corresponding catalogues and numerous support campaigns, which included staff incentives programs, retail point of sale executions and sales presenters that made up this advertising mix for Telecom Mobile Phones at the time.
CLIENT: Telecom Mobile NZ
AGENCY: Y&R NZ
RESPONSIBILITIES: Art Direction and Illustration.
