CLIENT: Liquorland NZ
AGENCY: Y&R Auckland
In New Zealand, there's no land like it when it comes Liquorland. Set up as a Soverign State, you need a passport to cross the border (well to get 15% off all Spirits) in this case. Sent as a Direct Mail communication to Liquorland Flybuys customers, this marketing piece was designed to attract sales and make the general population aware they're need to rush into Liquorland. Part of a greater sales campaign,
RESPONSIBILITIES: Concept Creation, Illustration of Coat of Arms & Passport Stamps, Art Direction, Typography & Photography.