CLIENT: Burger King NZ
AGENCY: Y&R Auckland
My first job on the Burger King account at Y&R Auckland was to rework BKs letterbox drop voucher book. Redemptions had been dwindling, so I got to work and developed something no one would ever let out of their hands - The Little Black Book of Wicked Deals. It gave BK NZ it’s highest ever redemption rate in voucher book history. And even went one step further with Kiwi’s asking us to send the next voucher book addressed to them personally via the mail so their house mate wouldn’t steal it when it was letterbox dropped. Sweet as!
RESPONSIBILITIES: Concept Creation, Illustrations, Art Direction, Typography & Photography.

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