CLIENT: Bank of New Zealand (BNZ)
AGENCY: Y&R Auckland
Field Days, New Zealand’s biggest rural event, sees over 500,000 people walk through the door over three days. That's a hell of a lot of foot traffic. And that's double the amount if you are counting feet and boots for that matter.
The Bank of New Zealand has a large tent for bank customers to relax in, where it houses talks and offers information to prospective clients and customers. This invite was sent to rural bank customers inviting them to visit the banks Agribusiness tent where they can take a break from the event and enjoy some perks as a bank customer.
RESPONSIBILITIES: Concept development, Art Direction, Production and Typography.