AGENCY: Zebra Direction
CLIENT: Heritage Seeds/Barenbrug
Castlegate James was transitioning from an agricultural stock feed producer to a process solution provider. They are industry leading in refining consumer grade excess from the food industry, creating ‘co-products’ with versatile applications over a broad range of industries. As an agricultural specialist I assisted Zebra Direction and Castlegate James to develop a new brand positioning, placing Castlegate James on the right course for future business success.
A key communication that came for this new brand positioning was this video. A B2B production (that could also be used at a consumer level) that educates industries on how this innovative business can assist dealing with waste and up sustainability and government compliance credentials.
RESPONSIBILITIES: Scripting, Storyboarding, Video Production, Art Direction, Animation asset creation.