Bee Financial - Branding

Bee Financial, originally Silvio Bordignon Financial Services, came to me with the want to transform their business as they looked to move the principal from father to son. Seeking to be more progressive, modern and less traditional, they took ownership of the rebrand to Bee, pulling influence from the businesses location, Werribee, a regional area just outside of Melbourne, Australia.

Since the change, Bee Financial has successfully moved its demographic to attracting younger investors, yet has been able to continue to service its maturing customer base.

CLIENT: Bee Financial
AGENCY: scottdoesthat creative services
RESPONSIBILITIES: Everything